Jon MillerBoring name.Creative writer. Pacifico To celebrate the lifestyle of the Pacifico brand, we printed the coordinates of incredible locations on their iconic, yellow bottle caps. Goodwill x Dell The brief asked for a simple print refresh. We overdelivered and created Dell’s first video game: a retro game where you recycle retro tech. Lennox Air conditioners and heaters are intentionally hidden, so we turned them into something people couldn't look away from. Dell Partnerships Shooting at James Cameron’s Lightstorm Entertainment and getting to meet the Xenomorph Queen from Aliens might be a career highlight. PGA Tour We recorded the players’ VO in an empty office above the pro shop at TPC Sawgrass. Do with that information what you will. Dell AI Laptops At CES, we launched Dell’s biggest product yet, an AI-based laptop, by asking one simple question: Does your PC know you? Ascension The biggest complaint among patients? Their doctor doesn’t listen to them. But Ascension doctors do, so they can see your whole picture. Lennox When you get the chance to write fairy tales about a sweaty octopus and an elephant king with allergies you have to take it.