Pacifico

Yellow Caps

The Pacifico brand is about journeying off the beaten path and discovering new things. To celebrate this mindset and lifestyle, we printed the GPS coordinates of incredible locations on their iconic, yellow bottle caps.

The results: 16,877% increase in web traffic, 21,216 hours of content watched and a record breaking 400,000 additional cases of Pacifico sold.

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A few of the location videos.

Cliff jumping

Spearfishing

  • Role

    Copywriter

    Concepted idea

    Found locations for bottle caps and videos

    Worked with editor on broadcast spots

  • Credits

    CDs: Joel Davis & Andy Miller

    AD: Nathan Hardy

    Director: Taylor Steele

  • Recognition

    National Addy | Website | Silver

    District Addy | Gold

    Austin Addy | Website Consumer: Products | Gold

    Austin Addy | Mobile Website: Products | Gold

    Austin Addy | Branded Content | Silver (Spearfishing)