Lennox
Degrees of Perfect
Air conditioners and heaters aren’t sexy. They’re big, dumb, noisy boxes you hide in the attic or in the bushes behind your house. For Lennox to stand out, we needed to prove that their HVAC units are sophisticated, innovative products. So, we held a first-of-its-kind exhibition of art + engineering called “Degrees of Perfect.”
The paint the artists used was thermochromic, meaning it changes color based on the temperature.
The walls painted on were custom built with Lennox heating and cooling units.
By precisely controlling the temperature of the walls, the murals transformed. As each came to life, each told a visual story.
Teaser videos
The invitations for the event were custom-made with color changing art.
+2.1 million views of hero videos
+175k likes, comments and shares
+6.9 million impressions
1,211 attendees
And on the day of the event, Lennox posted record sales
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Role
Copywriter
Concepted art ideas
Worked with editor on videos
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Credits
CDs: Kris & Alisa Wixom, Bill Marceau
ACD/Art: Kyle Mitchell
ACD/Experience Design: Maria D’Amato
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Recognition
Featured in The Drum, Creativity and Ads of the World
Webby | Best Event | Honoree
District Addy | Special Judges Award | Gold
District Addy | Silver
Austin Addy | Installations | Gold
Austin Addy | Events | Gold
Austin Addy | Cross-Platform | Bronze