Goodwill x Dell

Reconnect Rush

Throwing away old PCs and electronics in the garbage can be damaging to the environment. So, Dell and Goodwill partnered on a program where you can recycle used tech for free. To raise awareness, we spoke to our tech-hoarding audience in their language by creating a retro game where you recycle retro tech.

Collect used tech like PCs, phones, printers, and toner.

Collect used tech like PCs, phones, printers, and toner.

Donate all the used tech you collected at the end of each level.

Donate all the used tech you collected at the end of each level.

Battle ferocious bosses like Poe Ludor, Electree, and L.A.S.E.R.

Battle ferocious bosses like Poe Ludor, Electree, and L.A.S.E.R.

Afterwards you reminisce about their demise.

Afterwards you reminisce about their demise.

Each world is themed around a different recyclable material.

Each world is themed around a different recyclable material.

Between levels and deaths you get little tidbits on e-waste and its impact.

Between levels and deaths you get little tidbits on e-waste and its impact.

We even created a Funko Pop of Rico the Raccoon for our collector audience.

We even created a Funko Pop of Rico the Raccoon for our collector audience.

(Rather, I commissioned an artist to make it.)

(Rather, I commissioned an artist to make it.)

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  • Role

    Senior Copywriter

    Concepted idea, character, story, levels, enemies, etc.

  • Credits

    ECD: Seth Perisho

    CD: Paige Gregory

    AD: Carlos Cortes