Ascension
Whole Picture
Ascension is the largest non-profit health system in the country, however, there’s a good chance you’ve never heard of them. That’s because their hospitals go by their ministry names, like St. Vincent’s or St. Mary’s. As a sort-of introduction to the world, we launched their first campaign with all of their ministries under one name.
-
Role
Copywriter
Concepted idea
Wrote scripts
Worked with editors on cuts
-
Credits
GCD: Brent Ladd
ACD/AD: Kyle Mitchell